Get to know about me
After 15 years on a different career path, I decided to dive into digital marketing—and it was love at first sight! Today, I specialize in SEO and digital strategies, helping brands strengthen their online presence. My daily work involves on/off-page optimization, technical audits, keyword research, and link-building strategies. I enjoy uncovering algorithms and finding opportunities where no one else is looking.
But life isn’t just about SEO, right? I’m also a barista and absolutely passionate about the world of coffee—brewing methods, roasting, flavors… I love it all!
In my free time, I’m into card games, board games, and my trusty Nintendo Switch. And of course, life is even better with my partner Gabi and our little dog, Café, as we enjoy our days in the charming city of Porto, Portugal.
Services I offer
An SEO specialist provides services to optimize websites and improve their visibility in search engines
SEO On-Page
I optimize your website’s meta titles, descriptions, and headings, ensuring they’re aligned with your target keywords. By strategically placing keywords and structuring your content for SEO, I make sure your site is primed for higher search engine rankings. I also optimize images to improve load times and SEO performance.
SEO Off-Page
I help boost your site’s authority through effective link-building strategies and outreach to acquire high-quality backlinks. Monitoring and analyzing backlinks ensures your website stays clean and relevant. Additionally, I manage brand mentions to enhance your online presence.
Technical SEO
I conduct in-depth technical audits to identify and fix SEO issues affecting your site’s performance. From optimizing site architecture to resolving crawl errors and implementing sitemaps, I improve the technical foundation of your website. Enhancements to Core Web Vitals ensure a faster, more efficient site.
Keyword Research & Competitor Analysis
I help uncover valuable keyword opportunities that drive targeted traffic to your site. By analyzing competitors and benchmarking your performance, I create SEO strategies tailored to outsmart the competition. Market research guides my content and SEO approach, ensuring your strategy is aligned with current trends.
Project I worked on
Project LATAM in Clever Advertising
Google Search Console image showing the growth of a website where I had the opportunity to implement a strategic SEO approach.
The challenge was to increase the number of clicks and impressions on a low-resource website with no consistent content. In the image, you can compare the results: in the first three months, the site had only 52 clicks and 13.7K impressions.
After implementing the strategy — even with limited resources — the following three months reached 289 clicks and 48.6K impressions, representing a 455.77% increase in clicks and a 254.74% increase in impressions.