Profile
After 15 years dedicated to a different career, I transitioned to the field of communication and
digital marketing. For the past two years, I have been specializing in SEO and digital strategies,
gaining hands-on experience in optimizing online content for search engines and managing
websites.
I work with tools such as Ahrefs, SEMrush, GSC, Google Analytics, WordPress,
Screaming Frog, Miro, Monday.
In addition to being a native Portuguese speaker, I speak fluent Spanish and English (B2).
Experiences
2023 - present
Junior SEO Specialist
Clever Advertising (Portugal)
On/off-page optimization, technical audits, planning and implementation link building, keyword research and analysis for content creation. I work with the Portuguese, Latin American, and Brazilian markets in the iGaming industry.
After three months, I was tasked with increasing clicks and impressions on a low-resource website with no consistent content. Through strategic work with keyword research, link building, and competitor analysis, I optimized and created content, achieving 455% growth in clicks and 254% in impressions.
2023
SEO Specialist - Internship program
Global Commerce Media GmbH (Spain)
I conducted market research, managed WordPress, created SEO content and design, applied On-Page SEO concepts and implemented social media marketing strategies for e-commerce
2022 - 2023
SEO Copywriter
Freelancer - Content creation for a news website in Brazil.
Optimized content for search engines, using keywords, structuring the text with heading tags hierarchy and implementing internal links.
2015 - 2022
Content Producer & Culinary Instructor
Senac São Paulo (Brazil)
Teacher at Culinary programs, ahead of Pastry and Gastronomy courses. Creation and reformulation of courses and didactic material together with the gastronomy area development group.
Education, courses and certifications
2025 - pr
NoCode Academy
NoCode Foundations
2024
Conversion Academy
Growth Marketing Essencial
Inteligência Artificial para Marketing
Estratégias de SEO On-page
2023
Rock Content
Wordpress and Search Engine Optimization (SEO)
2022
Academia de Código
Introduction to programming Using JavaScrip
2018 - 2019
Pontifícia Universidade Católica do Rio Grande do Sul
Post Graduate - Communication and digital marketing in the creation of culinary content
2005 - 2007
Centro Universitário Senac
Centro Universitário Senac
Gastronomy and Culinary Arts
